The Lego Organization History
The Lego company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He had trouble to make payments in the depths of the 1930s, but the little prototypes he had made of things like ironing planks and ladders had great potential simply because children’s toys. He named the organization Profano after two Danish key phrases, leg and godt, that means “play very well. ”
In 1958, he developed the iconic profano brick with tubes inside that makes it interlock with other lego parts. This cutting edge innovation changed distinguishly the company and allowed this to increase at an surprising pace.
By 1960s, Seglar had enhanced its worldwide reach and began making toys below license in North America by using a arrangement with luggage supplier Samsonite. The company also started off selling places with all the parts required to build a certain model, and introduced devoted themes which include Space (with astronaut minifigures), Castle, Area (later has been renowned Profano City), and FabuLand.
In the early 1970s, Lego took a dramatic step forward with its introduction of Lego data that acquired movable arms and legs. The company also began applying more cheap and producing larger prevents for younger kids, a series called Duplo. In the 1980s, Lego’s sales grew at an amazing rate of ten percent every year, in spite of overall plaything industry product sales growth scaling down.
Today, Profano is a significant global organization with gross income of more than $5. 8 billion and one of the most coveted brands in the world, why play with lego ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less like a ruthlessly business giant and more like an ancient family good friend.